While France glitters on the international stage thanks to its fabulous, high-end wines, French spirits, exported to every corner of the globe, are every bit as representative of the country’s art de vivre.
World renowned cognac and vodka are the two largest export categories. They are followed by rum and liqueurs; the super-premium trend has contributed to revealing the excellence of France’s production.
The mixology revival is also benefitting French producers, who are reinventing their products and attracting growing renown at numerous international competitions. The diversity of French spirits, which highlight the agricultural products they are made from, allow for bold innovation. Iconic spirits associated with particular regions, such as Armagnac and Calvados, are now well-established in cocktail bars.
In addition, connoisseur tourism is growing, with over 2 million tourists welcomed by more than 120 producers offering curated visits including encounters with professionals, sensorial experiences, and workshops.